Vivobarefoot, the original barefoot shoe company, is establishing themselves on the high street. It's been an exciting and educational experience working in this new area of footwear design. The company has a patented 3mm puncture resistant sole. Their important point is that customers re-train their body to move naturally, as it was designed to do without the artificial cushioning of traditional outsoles. This process obviously goes way beyond just buying a shoe. A dialogue that happens before, during and well after the point of purchase. The barefoot concept can be a complex and difficult proposition. There's lot's to take in and learn. The ideas and concepts behind skilled movement need to be delivered clearly so the messages are simple and direct to start with, the space light and airy.

The customer experiences a one-on-one with a member of the shop team, who is a fully trained barefoot movement coach. As the company moves forward, the space will develop, evolving with the product and its customers. For now though, it's a stripped out space, reflecting the market position of the products. No nonsense minimal footwear.