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Prologue is finally open in Harrogate.
It’s busy already.
Its got everything the sports cyclist would need.

But its not cold and commercial.
Its a space that feels like home for many already.
Its about performance bike riding, but it doesn’t intimidate.
Maybe thats why its full of cyclists and their families.

Its certainly moves the bike shop concept on a bit.
We’ll be in there for sure.

Photos, Brand Identity, Graphic Design by Dave Webb.

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