People

We have been conditioned to think that commercial space needs to be flawless, finished. A 3D version of the ad, the business card, the product. A seamless extension of the brand. I’d acknowledge the need for synergy in the customers eyes for sure. I’m reading plenty about how retailers are pouring resource into…

Why?

There are points when a business changes. Change is the scenario we get involved in most. Change, for all its excitement and promise, also brings problems that need solving. Change can cost money. Especially when it involves doing something with a building. Change is triggered by a new strategy….

A Space of Your Own

Could you invite your best customers around to your house? Would you still seem the same person to them? Could you be sure there were no hidden secrets they didn’t already know? Could you avoid putting on a show and just be yourself? Is it always like this at your place?…

9 Ways to pick a Good Building

Prompted by a ‘How do I get started?’ phone-call. You want to develop a permanent commercial space, but don’t know where to start? Perhaps there’s something here for you. 1 – Where does my business need to be located? This relegates all other decisions. Most of the time you just have to…

Your Roots

Here’s where Apple and Patagonia came from. The garage and the workshop. These spaces where the incubators for the next great businesses. As Stuart Brand has said about these low road buildings, nobody cares what you do in them. Implying you are much more free to create. Don’t be…

Brand Space Futures

We have witnessed a switch in power, particularly on the high street. Its all with the customer now. Customers who have split into tribes and sub-tribes, each with their own tastes and wants. All demand their experience be unique in some way. All are armed with mobile technology. And I’ll…

Sir Chris Hoys Wisdom

I watched Sir Chris Hoy’s documentary last night ‘How to Win Gold’ See the video here for the next few days; http://www.bbc.co.uk/iplayer/episode/p020v76d/sir-chris-hoy-how-to-win-gold The best bit for me had nothing to with winning gold, but the point where he walks back into the London Velodrome, the scene of his final medal…

#TDF Factor

I drive this road often. Through the wind, rain and snow. Its my route to the South West from Yorkshire. It’s nearly always deserted. Empty. But beautiful. I see it at dawn, or dusk. Or on a long bike ride on a Sunday. This particular Sunday was the best day I…

A Note from your Bank

I was written to by my bank this week. The letter read; ‘Your bank branch is closing. As part of a review of our branches based in where our customers are and where it is most useful to provide our banking services in the area, we have taken the…

Behind The Scenes

Back-of-House. The stuff behind the scenes of a business. It’s where the real work happens. The prototypes, the failures, the collaborations, the culture, the determination. It’s your human side. It tells your story. Its the real you. How do make these qualities part of your customers experience of you…