Performance Cycling

Prologue Performance Cycling.

Elite sport is out of reach for most. For the rest, sport is a grass roots thing. Social, community based and squeezed in around work and family. Cycling is no different. But many aspire to push themselves in sport and reach the goals that their body and their time will allow.

Prologue offers a solution for busy cyclists. A convenient local cycle centre offering the best quality equipment, a repair workshop, coaching, custom bike fitting and a sports physiotherapist, all under one roof. That’s a lot of time saved on the logistics of cycling.

Then there’s the social side. Groups rides, coffee stops and a place to unwind. Prologue understood that the cafe is part of cycling culture. Also that this space allows both cyclists and others from outside or on the edge of the sport to mix in the same space. It’s a good way in for newcomers. It doesn’t intimidate, despite the goals of the business being about improving its customers cycling ability.

We created a home from home for cyclists, but also a place where they can bring their families. Somewhere locals can come for a cuppa. A venue for people to come and watch the big international races on TV. An accessible space to excite experienced cyclists but also for those who just want to have a go.

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