Roland DG Showroom

Creative Centre

Roland DG Creative Centre

Roland inkjet technology is market leading and the machines themselves are amazing pieces of engineering, but it’s the outputs from those machines that potential customers want to see and get excited about. They want to know what these machines can help them do.

The existing showroom at Roland UK headquarters was all about the machines. Remodel re-invented the showroom into a creative centre where customers could come and see what they could achieve with Roland technology. The ideas spilled out into the reception area so visitors could understand that enabling creativity was the focus for product development.

The concept borrows from the art collage with large layout tables, gallery like wall friezes and enhanced showroom lighting. It has brought a much more informal feel to these office spaces. The colour, vibrancy and an element of fun reflects well what Roland DG’s customers go and do with their products.

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