#TDF Factor

I drive this road often. Through the wind, rain and snow. Its my route to the South West from Yorkshire. It’s nearly always deserted. Empty. But beautiful. I see it at dawn, or dusk. Or on a long bike ride on a Sunday. This particular Sunday was the best day I…

Tour Shots

  A good brew and then out on the road. Here’s just some of the bikers now enjoying Prologue Perfomance cycling. The shoot is by Jude Palmer back in February. She captures well the atmosphere of the place. The people, the atmosphere they create, the buzz. Jude is the…

It All Starts Here

Prologue is finally open in Harrogate. It’s busy already. Its got everything the sports cyclist would need. But its not cold and commercial. Its a space that feels like home for many already. Its about performance bike riding, but it doesn’t intimidate. Maybe thats why its full of cyclists…

Prologue Performance Cycling

Its coming to life slowly in Harrogate. Opening March 15th. Just in time to get established before the Tour De France comes to town in July. Can’t wait for this one. It will have; -Retail -Bike Fit Lab -Small coffee/food offer for those long distance riders to drop in…

The Local Bike Shop

What’s the best business model for a retail space in this climate? How do you create a destination that pulls customers back to the high street? Customers who freely admit to shopping online on price, but in the same breath bemoan the loss of a local services and culture….